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An Operator Talks About The Chicken I have used the Tic-Tac-Toe playing chicken at two casino properties with amazing results: it increased my tracked play from 17% to 74; with 13% incremental revenue increase directly attributed to the chicken. — Gary Green, President & CEO of Southern Dutch Gaming
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The Donald vs. The Chicken Donald Trump ponders how to bet the Tic-Tac-Toe Chicken (left) and emerges victoriously defeating the bird (right) as then Vice-President of Marketing Gary Green looks on. |
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Where It All Started: The Tropicana In Atlantic City |
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"I think it would be phenomenal. I
told it to our people, our marketing people and (Trop President) Pam
Popielarski and they all went crazy. There was a big laugh but they
thought it would be big."
— Dennis Gomes, then-president of resort operations for Tropicana's parent company, Aztar Corp . |
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Starting at the Tropicana in Atlantic City and then Vegas with skepticism from all over the industry, the Tic-Tac-Toe Chicken went on to be the promotion of the year ... repeatedly. |
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Casino Promotion Of The Year (Again) |
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"Sometimes there's just no telling why something works.
Somebody said go with the chicken and, combined with a $10,000 price,
it's been working magic for three years."
— Dennis Conrad (not pictured), Raving Consulting in naming his choice for the casino Promotion of the Year
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